4 Powerful Content Marketing Tools for Beginners
Content Marketing for beginners
Contrary to what you have been told, just having a website or blog does not mean you will automatically get traffic. It also does not mean that anyone will come across the insightful and well thought out piece that you worked on for hours. The truth is nobody is going to read your amazing blog post if they don’t know it exists. You need a content marketing strategy.
Most bloggers end up sharing their content with their immediate circle of friends and family, as well as a bunch of “familiar strangers” on Twitter. This unfortunately is not enough and is the approach that gets most bloggers nowhere.
You need some direction, you need a plan.
To help put this into perspective; there are over 2 million blog posts published on a daily basis. Without the most basic content marketing your blog post has no chance and will just disappear into the ocean of blog posts that hit the internet every second.
How to start marketing your content on your blog and social profiles
Your life as a blogger is largely made up of marketing your content – everyone knows this but not everyone knows exactly how to pull it off.
If you spend 3-6 hours on a decent well researched post, you need to spend at least the same amount of time on getting your content out there and seen by your target market – Not just your friends.
Don’t worry, chances are you have been doing some basic content marketing already, and you didn’t even know it.
You have been sharing the blog post that you create with your friends on Facebook, right? You even tweet the link out to your Twitter followers. You might even go as far as to share your new post on Google+. These are all great when starting out, but still far from where you need to be in order to get your blog rolling. Your content, and the way you run your blog, should leverage social media to get as much exposure as possible
Whether you have been marketing your new content or not, we will break down the four most powerful social media platforms that can be used for content marketing, so that you can start marketing your content online like the professionals. Let’s have a look at the 4 Powerful Content Marketing Tools for beginners.
Facebook is by far the biggest and most popular social media platform available to newbie content marketers. With over 1.23 billion users, the audience you can reach on Facebook is bigger than anywhere else on the web.
After creating your blog, the absolute first thing to do is to create a Facebook Page. It’s important to have a dedicated page that you can use exclusively for your own blog content. Keep your personal Facebook profile completely separate. It takes minutes to setup, its free and most of the people that you want reading your blog are already using Facebook on a daily basis.
It only makes sense that Facebook should be one of the first places you start your content marketing efforts, and you should most definitely be sharing your new blog posts on your blog’s Facebook page. In fact, many of you have already been doing this content marketing thing for a while, haven’t you?
Just so you know, Facebook will become a very powerful and indispensible tool for your marketing later on in your content strategy. Once you are comfortable with managing your page and sharing your new content on Facebook you can take it to the next level: Spending a small amount of money on a Facebook ad campaign. We’ll get to that later though.
Pro tip: It’s not just about the amount of likes your Facebook page has, it’s about the reach of each post. You should be reaching at least 80% of the people that like your page with every post you share on Facebook. That or you need help maximizing your Facebook page.
Twitter is a great way to spread your new content, but Twitter is also very fast paced. It’s not just about the amount of people that follow you, it’s about the engagement of every tweet that you put out. Following people in order to get followed back is not how you are going to build a Twitter following that takes the content you share seriously. You need followers that engage with your tweets with either a favourite, a retweet, a reply, or a click on a link to your content.
You should not only be sharing your own content on Twitter. You should also be sharing any content you have found valuable. Chances are one of your followers will also find it valuable, and he or she will be thanking you and loyally following you because you have added value to their Twitter timeline. Constantly sharing only your own content will make you seem self-centred, and just like in real life, nobody wants to hang out with someone who only talks about themself.
Use images and gifs to enhance your tweets. Keep track of your Twitter analytics to help determine the best time to share your content to get the maximum engagement out of your Twitter content marketing efforts.
Network and make connections with other bloggers and influencers by engaging with their tweets and content, and before you know it you will have doubled your Twitter engagement by doing less tweeting, uhm… shit, I mean work.
If the majority of your audience is female, you should be not only sharing your content online, but you should also be creating content specifically for Pinterest. No, I’m not being a sexist. 80% of Pinterest’s audience is female.
Take existing content and repurpose it into visual content for Pinterest. You might have written a blog post about an outfit you wore one night because you have a fashion blog. Take a picture of your shoes, dress, jacket and accessories, combine those with an image of you wearing the complete outfit and you have the perfect Pinterest pin.
Make sure to add keywords to your images as tags to help people searching Pinterest to find your pins. Repinning truly is the new caring, instead of just sharing. Create Pinterest boards for every category of your site, monitor your Pinterest Analytics and soon you will be a master on Pinterest Content Marketing.
Warning! Do not overuse Hashtags on Pinterest this can result in your content being demoted.
The slightly forgotten, but not to be ignored social network, Google+. G+ is another way you can take your content marketing to a new level of efficiency. Yes, you might not drive as much traffic to your website with Google+ as you do with Facebook or Twitter, but Google+ has other advantages.
For one, Google owns Google+ (duh) and therefore has direct access to all the data gathered via Google+. This means that if you share your content on Google+ it will be seen and crawled by Google, and that might help you get into Google search results faster. See Google+ as the department that audits you for Google, all they want is to see you sharing your content with them and the other users on Google+.
Make sure you use hashtags wisely on Google+ and encourage people to engage and leave comments on your Google+ posts. Ensure you reply to your commenters as soon as possible. Once you get regular comments on your posts think about hosting a Google Hangout.
The important thing about knowing each social media platform for content marketing
The key to managing multiple social media profiles is time efficiency. If the amount of time you put into Pinterest does not get you the exposure or traffic that is worth the time you put into Pinterest, then maybe Pinterest is not for your audience or you.
Find the social networks where your audience is and spend your time there wisely. Figure out what social media platforms get you the most engagement and traffic and stick to those. You don’t have time to waste on maintaining a profile that does not give you results.
What strategies and tactics do you use as part of your content marketing efforts? Do you have a question relating to content marketing? Leave a comment below and get we will get the discussion going.